Monsanto's name is synonymous with high-tech genetically modified crops that are often mired in fear and concerns over safety, legality, and environmental impact. Quietly, though, it's working on fruits and vegetables that are just as novel as their GMO counterparts but don't bear the stigma of being "frankenfood." At Wired, Ben Paynter describes how Monsanto's research lets it grow new plants that are just as "natural" as any other cross-bred strain but are the result of careful targeting for specific genetic traits. Is the result healthier or more ethical than a more bluntly genetically modified product? The answer could be moot, and questions about business practices, sugar intake, and big agriculture in general might end up being ultimately more important.