Microsoft's Surface is the "official tablet" of the NFL, and it's trying to make sure that sportscasters get the message. After it became clear that announcers may not know what the Surface was — with one announcer referring to it as an "iPad-like tool" — Microsoft has been working with broadcasters to make sure that mistake doesn't happen again. "It’s true, we have coached up a select few," Microsoft tells Business Insider. "That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games."
You can't fault Microsoft for trying: it's reportedly paying the NFL about $400 million over the next five years as part of a wide-ranging partnership that promotes the Surface and brings various league content to the Xbox One. Putting the Surface to use on the NFL's sidelines is a pretty great route to exposure — especially with how much luck Beats seems to be having with support from league players. The next step is getting viewers to actually know what tablet the coaches and players are using, and Business Insider makes it sound like Microsoft is getting there.