Google is trying to take on rival Amazon in the delivery service market. To accomplish this, the company has broadened the reach of Google Shopping Express, adding more service areas, details about its membership program, new retail options, and an even catchier title.

Previously only available in certain parts of California and New York City, the newly minted Google Express is expanding to Boston, Chicago, and Washington D.C. Those interested in maximizing use of the service will have the option of trying it out for three months first, or just subscribing for the express membership which provides a number of benefits for $95 a year, or $10 a month. Alternatively, it's also possible to simply pay $4.99 for one-off deliveries. 16 new merchants have also been introduced including major brands like Barnes & Nobles and Giant Food, along with the ability to order alcohol in the Bay Area.