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Apple will stop selling Fitbit gear at its stores, according to report

Apple will stop selling Fitbit gear at its stores, according to report


No more fitness band for you

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Just days after a report that Apple would stop selling Bose products in its retail stores, the company is now said to be doing the same thing with health tracking devices from Fitbit. Citing sources, Recode says the company's entire line of products will "soon" be disappearing from Apple's stores, adding that it's unclear whether other fitness trackers will experience the same fate. Apple's keeping mum on the change, though did not deny it.

Apple's own wearable is coming early next year, though it hasn't disclosed pricing or a specific release date. It will track fitness activity, including heart rate, using on-board sensors and feed that information to its own Health app. The company also has an API for developers to pipe their own health tracking data, something Fitbit hasn't gotten on board with. Even so, Fitbit still has an app on iOS, and has sometimes put development on that ahead of its Android counterpart.

Right as Fitbit has new models on the way

It's not an unexpected move for Apple to stop selling a competitors product in its stores, though there have been numerous exceptions. Apple still sells some third-party routers, along with the Nest thermostat and Dropcam, which are owned by rival Google. That may not last forever though. A report from MacRumors last week suggested Apple was in the process of removing all Bose products from its physical stores, just months after acquiring Beats. Though since then, Bose and Beats settled a year-old patent spat that was obviously complicating the business arrangement.

The news comes as Fitbit is on the verge of announcing a pair of new fitness trackers. Marketing materials obtained by Gizmodo yesterday suggest the company plans to announce a new model called the Fitbit Charge, as well as the Charge HR, which is unlikely to have anything to do with a human resources department and more like a redo of the skin irritating Force model that tracks your heart rate.

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