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Sony's SmartWatch 3 lands on Google Play Store for $249

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Signaling an imminent launch, Sony's upcoming Smartwatch 3 just appeared on the Google Play Store. The sporty yet altogether disappointing Android Wear device is listed at $249.99, putting it on par with the rest of the competition, but there still isn't a firm release date.

The Smartwatch 3 was announced at IFA last month. Waterproof but inelegant, the device doesn't make a terribly strong showing as compared to the Moto 360. Still, Sony fans should keep an eye out for an official release date if they want to pick one up.