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Beats celebrates LeBron's homecoming with another epic commercial

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"This is the city that raised you."

You can try shutting Beats out of the NFL, but there's nothing you can do about the company's impeccable advertising. The new NBA season gets underway this month, and Beats has teamed up with the league's biggest star, LeBron James, for its latest campaign. This long-form ad — which isn't the first to come from Beats — focuses entirely on James' homecoming and his return to the Cleveland Cavaliers. And yes, you'll see Beats‬‬ earbuds showcased prominently the whole time; Beats very much wants everyone to know that LeBron wears them while training.

But beyond the product placement, we see LeBron's intense gym regimen intertwined with flashbacks to his past: the Spring Hill apartments that served as his first "stable home", LeBron discovering his court passion at St.Vincent-St. Mary High School, and above all else, the inspiring role his mother played through his rise to superstardom. Now King James is back with high hopes of turning Cleveland into a championship team. That'll likely take some time. But with spots like these, Beats probably won't need to wait nearly as long to sell millions of headphones — especially in Ohio.

Beats' new campaign doesn't end with the single commercial, the company has also produced a number of shorter snippets (with voiceovers from Victoria James and LeBron himself) that shed more light on everything in the primary ad. Your move, Bose.