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Nike is working with Apple to expand the digital frontier of wearables

Nike is working with Apple to expand the digital frontier of wearables

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Nike CEO hints at a closer relationship

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Although Nike seemingly abandoned future FuelBand hardware, the company is working closely with Apple to advance wearables overall. In an interview with Bloomberg News, Nike CEO Mark Parker says he is "bullish" on the company’s relationship with Apple. "As I look ahead at what's possible with Nike and Apple...technologically we can do things together that we couldn't do independently," explains Parker. "So yeah, that's part of our plan, is to expand the whole digital frontier in terms of wearables and go from...25 million Nike+ users to hundreds of millions."

While Parker doesn’t commit to any direct hardware work with Apple, his desire to grow the Nike+ user base hints at Nike’s plans to dominate fitness tracking as a service rather than device sales. Nike has always had a close relationship with Apple, supporting iPods and iPhones with Nike+, and now the upcoming Apple Watch. Apple even hired Nike’s former design director last year to work on wearable devices ahead of last month’s Apple Watch unveiling. Discussing the future of wearables, Parker says future hardware will be "more stealth, more integrated, more stylish, and more functional."

Today’s Storystream

Feed refreshed 45 minutes ago 10 minutes in the clouds

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Richard Lawler45 minutes ago
Green light.

This week Friday brings the debut of Apple’s other new hardware. We’ve reviewed both the new AirPods Pro and this chonky Apple Watch Ultra, and now you’ll decide if you’re picking them up, or not.

Otherwise, we’re preparing for Netflix’s Tudum event this weekend and slapping Dynamic Island onto Android phones.


The Apple Watch Ultra on a woman’s wrist
Photo by Amelia Holowaty Krales / The Verge
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Jess WeatherbedAn hour ago
Japan will fully reopen to tourists in October following two and a half years of travel restrictions.

Good news for folks who have been waiting to book their dream Tokyo vacation: Japan will finally relax Covid border control measures for visa-free travel and individual travelers on October 11th.

Tourists will still need to be vaccinated three times or submit a negative COVID-19 test result ahead of their trip, but can take advantage of the weak yen and a ‘national travel discount’ launching on the same date. Sugoi!


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Thomas RickerTwo hours ago
Sony starts selling the Xperia 1 IV with continuous zoom lens.

What does it cost to buy a smartphone that does something no smartphone from Apple, Google, Samsung can? $1,599.99 is Sony’s answer: for a camera lens that can shift its focal length anywhere between 85mm and 125mm.

Here’s Allison’s take on Sony’s continuous-zoom lens when she tested a prototype Xperia 1 IV back in May: 

Sony put a good point-and-shoot zoom in a smartphone. That’s an impressive feat. In practical use, it’s a bit less impressive. It’s essentially two lenses that serve the same function: portrait photography. The fact that there’s optical zoom connecting them doesn’t make them much more versatile.

Still, it is a Sony, and like.no.other.


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Corin Faife10:44 AM UTC
If God sees everything, so do these apps.

Some Churches are asking congregants to install so-called “accountability apps” to prevent sinful behavior. A Wired investigation found that they monitor almost everything a user does on their phone, including taking regular screenshots and flagging LGBT search terms.


Welcome to the new Verge

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Nilay PatelSep 13
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James Vincent8:41 AM UTC
Shutterstock punts on AI-generated content.

Earlier this week, Getty Images banned the sale of AI-generated content, citing legal concerns about copyright. Now, its biggest rival, Shutterstock, has responded by doing ... absolutely nothing. In a blog post, Shutterstock’s CEO Paul Hennessy says there are “open questions on the copyright, licensing, rights, and ownership of synthetic content and AI-generated art,” but doesn’t announce any policy changes. So, you can keep on selling AI art on Shutterstock, I guess.


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Thomas Ricker6:58 AM UTC
This custom Super73 makes me want to tongue-kiss an eagle.

Super73’s tribute to mountain-biking pioneer Tom Ritchey has my inner American engorged with flag-waving desire. The “ZX Team” edition features a red, white, and blue colorway with custom components fitted throughout. Modern MTBers might scoff at the idea of doing any serious trail riding on a heavy Super73 e-bike, which is fine: this one-off is not for sale. 

You can, however, buy the Super73 ZX it’s based on (read my review here), which proved to be a very capable all-terrain vehicle on asphalt, dirt, gravel, and amber fields of grain.


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Richard Lawler12:25 AM UTC
The sincerest form of flattery.

I had little interest in Apple’s Dynamic Island, but once a developer built their spin on the idea for Android, I had to give it a try.

Surprisingly, I’ve found I actually like it, and while dynamicSpot isn’t as well-integrated as Apple’s version, it makes up for it with customization. Nilay’s iPhone 14 Pro review asked Apple to reverse the long-press to expand vs. tap to enter an app setup. In dynamicSpot, you can do that with a toggle (if you pay $5).


DynamicSpot app on Android shown expanding music player, in the style of Apple’s Dynamic Island in iOS 16.
DynamicSpot in action on a Google Pixel 6
Image: Richard Lawler
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TikTok
Richard LawlerSep 22
TikTok politics.

Ahead of the midterm elections, TikTok made big changes to its rules for politicians and political fundraising on the platform, as Makena Kelly explains... on TikTok.


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Richard LawlerSep 22
The Twitter employee who testified about Trump and the January 6th attack has come forward.

This summer, a former Twitter employee who worked on platform and content moderation policies testified anonymously before the congressional committee investigating the violence at the US Capitol on January 6th.

While she remains under NDA and much of her testimony is still sealed,  Anika Collier Navaroli has identified herself, explaining a little about why she’s telling Congress her story of what happened inside Twitter — both before the attack, and after, when it banned Donald Trump.


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Richard LawlerSep 22
But how does it sound?

Our review of Apple’s new AirPods Pro can tell you everything about the second-generation buds. To find out how you’ll sound talking to other people through them, just listen to Verge senior video producer Becca Farsace.


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The Verge
Andrew WebsterSep 22
Our list of the best entertainment of 2022 keeps getting bigger.

We just added some notable entries to our running list highlighting the best games, movies, and TV shows of the year, including Return to Monkey Island, The Lord of the Rings: The Rings of Power, and Glass Onion: A Knives Out Mystery. Sorry in advance for your free time.


The best entertainment of 2022

Everything to play and watch this year

Andrew WebsterSep 22

The best instant cameras you can buy right now

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Sheena VasaniSep 22
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The Verge
Richard LawlerSep 22
The Bootleg Ratio.

Policy Editor Russell Brandom digs into a phenomenon we’ve all seen on social media before:

I call it the Bootleg Ratio: the delicate balance between A) content created by users specifically for the platform and B) semi-anonymous clout-chasing accounts drafting off the audience. Any platform will have both, but as B starts to overtake A, users will have less and less reason to visit and creators will have less and less reason to post.

And now it’s coming for TikTok.


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Dan SeifertSep 22
Here’s a look at a few Pixel Watch watchfaces.

Google is ramping up the marketing machine ahead of next month’s Pixel 7 and Pixel Watch event and has released a short video (via 9to5Google) highlighting the design and showcasing some of the watchfaces it will have. Most of them are quite simple, with just the time being displayed.

These videos always look great from a marketing perspective, but I think they poorly reflect how I actually use a smartwatch. I want the computer on my wrist to show me useful information like weather, calendar appointments, timers, etc, which means it’s never as sparse or simple looking as it is in these ads.


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Please stop trying to order the Hummer EV.

GMC is closing the order books for the Hummer EV truck and SUV after receiving 90,000 reservations for the controversial electric vehicle, according to the Detroit Free Press. It just can’t seem to keep up with demand, so the GM-owned company has decided to stop taking orders until production picks up. Maybe if the Hummer’s battery wasn’t the same weight as a whole-ass Honda Civic, it would be easier to manufacture, but I digress.

GMC is the latest automaker to run into the problem of EV demand far outstripping supply. Ford also is having difficulty making enough F-150 Lightnings and Mustang Mach-Es to fill all its orders. Waitlists for most available EVs are longer than my arm. Things are going to be tight until the auto industry is able to bring more battery factories and assembly plants online, and unfortunately that could take a while.


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Alex CranzSep 22
The Verge is hiring!

The Verge is almost always hiring, and right now we’re looking for a big Verge fan with big journalism ambition to join us as a fellow for the next year. We’re also hiring a Space Reporter to join our Science team, a Designer to work with our Art team, and a Senior Editor focused on Search. Come apply to work with us!


Fellow, The Verge

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