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When will eBooks become $0.99 like smart phone apps?

10

I am waiting for the day when we can start buying eBooks (novels, magazines, etc.) for $0.99 starting price. Do you think that will happen some day? What needs to happen for it to become a reality? Do you think there is a better chance of $0.99 eBooks happening or a $9.99 all you can ready monthly subscription type thing? It is interesting to think about which eBook model will prevail in the future.