Your next sexy dance party may not be complete without a box of Honey Nut Cheerios from Walmart. Why? Because they're sweet and crunchy and you need to eat them so your heart will be healthy enough for you to dance...or something. And because Honey Nut Cheerios are for now the only way for you to legally get access to Usher's newest single, "Clueless." As Billboard reported, Walmart today began selling specially marked boxes of the cereal that contain a download code for the latest song from the man who brought us "Yeah" and "Confessions, Part II" among other smash R&B hits.
It's hardly the first time Usher Raymond has done unusual product placement for his new music: anyone remember Dance Central 3? But he's taking this one really far, even appearing in a TV commercial dance-off with the Honey Nut Cheerios mascot, Buzz the Bee, earlier this year (above). "Usher loves Honey Nut Cheerios and was excited about spreading the word about heart health, so it was just meant to be," said one the General Mills marketing executives who cooked up the plan, presumably while fanning herself with an empty box of Cheerios®.
Usher had this to say for himself on Twitter.
Hey, if this is what some musicians have to do eat these days*, more power to him.
Correction: The article originally stated that "Clueless" is a single off of Usher's upcoming album UR, but it is not.