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First Lumia with Microsoft branding spotted in leaked images

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Microsoft Lumia arrives

Microsoft revealed its plans to drop the Nokia moniker on its Lumia smartphones last month, and it appears that a new device with the new Microsoft Lumia branding is on the way soon. Images from Chinese regulator TENAA show a new Lumia handset with Microsoft branding at the front and rear in what appears to be a bigger version of the Lumia 530. The new device is simply labelled RM-1090 for now, but it offers dual-SIM support with what will likely be low-end specifications.

As part of Microsoft’s official announcement, the company did hint that a new Lumia would be launching soon. This new handset appears to be the latest low-end Windows Phone from Microsoft, an approach that the company is using to try and push the overall operating system market share as it struggles to compete with Android on cost and features. Microsoft has launched the Lumia 530630730, and 830 over the past few months, all with a focus on price and availability. Little else is known about this newly leaked handset, but an official unveiling before the holidays is highly likely.