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Apple Watch not launching until Spring 2015, says retail chief

Apple Watch not launching until Spring 2015, says retail chief


Angela Ahrendts reveals a slightly more precise date in a leaked video transcript

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The much-hyped Apple Watch won't launch until Spring 2015, according to a transcript of an internal video featuring the company's retail chief, Angela Ahrendts, that was leaked to 9to5Mac. The new, slightly more precise timeline is still in line with Apple's original statement at the Watch announcement of "early next year" starting at US $349, but now indicates that the device won't be coming anytime in the winter months.

In fact, the transcript obtained by 9to5 Mac reveals that Apple's new wearable won't be available until sometime after Chinese New Year, which is on Thursday, February 19th, 2015. The transcript is just an excerpt from a longer internal video Ahrendts made to rally retail employees ahead of the 2014 holiday season. Ahrendts, who joined Apple in October 2013 in the difficult role of senior vice president of retail and online stores, was previously CEO of Burberry. Many in the media speculated Ahrendts was hired in part because her experience leading a luxury fashion brand would be useful for the launch of an Apple Watch. Now it seems her time to show that experience is almost at hand.