Amazon has cut the price of its Fire TV set-top box to just $69 for its Cyber Monday sale, offering a 30 percent saving on its offering in the free-for-all streaming video market. Although the Fire TV is missing a couple of important content services such as HBO Go, it’s still one of the best options out there with solid voice search and excellent benefits for Amazon Prime subscribers. If you’re already deep into the retailing giant's ecosystem then the $30 saving might be enough to convince you to venture further down the rabbit hole of Amazon content.