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Ikea replaced a movie theater's seats with beds for an advertising campaign

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Some moviegoers in Moscow were in for a surprise this past week. Ikea secretly replaced the stadium seating at one of the city's newest theaters with complete bedrooms. Instead of sitting in a boring old chair, couples and families snuggled up in beds and under sheets to watch the latest releases.

Now, depending on the type of person you are, you'd either be very excited or extremely disappointed with the surprise seat-swap. If you can't imagine being in the latter group, just think about hearing everyone shifting around in bed and rearranging pillows throughout a feature-length movie. Nevertheless, it's a fun advertising stunt. If you happen to live in Moscow, tomorrow's your last chance to check out the bedroom-meets-theater experience. Just be aware that it might be a little awkward if you go by yourself.