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New Instagram filters
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Aden "achieves a unique pastel-y look," according to Instagram. "It works great with portraits, even when there is harsh light." (Mona Huang / Instagram)
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Crema can be used to attain "a creamy, smooth look," says Instagram. "We named it Crema because it achieves exactly that — both a warming and cooling effect." (Jon Pottebaum / Instagram)
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Instagram says Ludwig offers "a minimalist look of taking away most of the colors and then enhancing light. We named it Ludwig because of the famous minimalist mantra “less is more,” coined by architect Ludwig Mies van der Rohe. It works especially great with portraits, architecture, and geometric shapes." (Chris Connolly / Instagram)
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Slumber gives "a retro look of subtle desaturation and hazing," according to Instagram. "We named it Slumber because the effect is dreamy. It does something especially retro to blacks and blues." (John Barnett / Instagram)
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Perpetua is characterized by "a bluish, green, earthy look like of nature," says the company. "We named it Perpetua because it's inspired by the Cape Perpetua national forest in Oregon." (Tim Lenardo / Instagram)
