Earlier this year Snapchat unveiled "geofilters," a feature that made it possible to add image filters that would only show up if you were in a certain location. Up until now only Snapchat developers have been able to create these images, putting ephemeral art in places like coffee shops and even Facebook headquarters, but today the company is opening up the feature to the community at large.
The idea is that you can create a piece of art and then share it with friends who can only see it when they're in a specific location. It looks to be a fairly simple process: you just choose the area you want your image to show up, and then you upload what image you want to display using the new community site. However, the company notes that "all images must be original artwork and have to be approved by the Snapchat team."
The geofilter community page is just the latest in a string of recent moves, as Snapchat attempts to find ways to monetize its service. In October the company ran its first ad, and last month it unveiled a feature called Snapcash that lets you send money to friends.