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NFL strikes a deal with Facebook to share video highlights

The NFL is notoriously cautious with its video content

The NFL has agreed to a deal with Facebook to allow video clips of NFL games and content on the social network, according to The Wall Street Journal. The NFL will begin posting highlights and fantasy football content to Facebook on Tuesday.

Getting the rights to NFL content isn't easy — the league has shied away from openly sharing video clips on social media. There is no official NFL YouTube page, and all of its mobile video goes through its NFL Mobile app which is only available on Verizon. This is the second major partnership the NFL has struck with a social network, after making a deal with Twitter last year to tweet game highlights and analysis featured on NFL.com.

Facebook is trying to become an even bigger player in online video to provide the first substantial challenger to YouTube, and getting NFL content will no doubt help that case, at least in the US. Verizon isn't getting left out in the cold, as the company is currently the sole advertiser for the NFL clips on Facebook. Ads will follow every NFL clip, and revenue will be split between the NFL and Facebook.