The ouroboros of internet culture has found a way to eat itself all over. Aaron Paul, best known as Tobey Marshall in 2014's video game adaptation Need for Speed, had at one point played a character in the AMC sitcom Breaking Bad. On that show he had a catchphrase that would put the studio audience in stitches: "Yo, bitch!"
At the same time, recall the app Yo, a messaging app where you send people the word "Yo."
Now, combine the two.
"YB" is available now in the iTunes App Store. Now, let's be clear exactly what you're getting. This is from the official app description:
Want to say hello to someone? Say "Hello, b****!"
Want to make your special someone feel loved? Say "I need you, b****!"
Fed up with your friend? Say "Why, b****?"
And to be absolutely clear, b**** is "bitch," but even in the app, we've only found one instance of the word spelled out — it's otherwise "b*tch" in every instance — including a $0.99 Socrates Pack that lets you ask important questions like "HOW? B*TCH," "NOPE, B*TCH!" and "YOU SERIOUS, B*TCH!" (there are more options in the pack and many more packs you can purchase).
In all seriousness, we appreciate the novelty of all this, but we're not advising you spend money on a series of b*tches. Maybe if it unlocks the lowercase 'i,' but that's about it.
And now, the best of Jesse Pinkman: