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Time Warner Cable's plans to include Netflix on its set-top boxes may be in jeopardy

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Time Warner Cable logo (1020)
Time Warner Cable logo (1020)

Comcast's purchase of Time Warner Cable is far from complete, but we're already starting to see some potential fallout from the deal. Netflix has been working with Time Warner Cable to get its app installed on the cable provider's set-top boxes, but now Bloomberg is reporting that the Comcast deal has put those efforts on hold. Comcast is expected to complete its purchase before Netflix and TWC are able to complete an agreement to distribute the Netflix app — and Comcast isn't nearly as interested in adding Netflix to its boxes as TWC appeared to be.

Instead, Comcast is said to be more focused on its own on-demand video efforts, including the company's new video download store. Comcast recently took the somewhat unexpected tactic of launching a store from which its customers could purchase movies instead of just renting them, putting it squarely in competition with the likes of iTunes and Amazon. The store had a fairly successful launch by Comcast's estimation (and in one very limited metric), so it's not surprising to see Comcast move to focus on its own platform rather than giving customer access to Netflix.