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Beats Music taps Ellen DeGeneres (and bears) for Super Bowl spot

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Ellen DeGeneres Beats Music ad
Ellen DeGeneres Beats Music ad

Coming off a rocky launch, Beats Music is spending big to get the word out today with a Super Bowl ad featuring popular television personality Ellen DeGeneres dancing with bears. It's a modern take on the Goldilocks tale, where Ellen finally finds her mix using Beats' "Sentence" feature, effectively a Mad Libs for finding music you might like. The ad is co-branded with AT&T, which is offering Beats on customers' lines for $14.99 per month for up to five users on a family plan.

See the full ad below: