clock menu more-arrow no yes

Filed under:

Dell's latest laptop combines OS X and Windows 8, creates ultimate marketing mistake

New, 229 comments
Dell XPS 15 marketing error
Dell XPS 15 marketing error

Some PC manufacturers choose to imitate Apple’s MacBook line with various products, but Dell has taken a slightly different approach. In a recent marketing video, the company has raised the bar above MacBook imitation and transformed its very own Dell XPS 15 into a laptop that combines OS X and Windows 8. The entire marketing video, released in December, shows a laptop that seamlessly switches between the Windows 8 Start Screen and apps running in OS X, all thanks to a flick of the wrist or a tap on the screen.

While it might look like Dell has created the ultimate hackintosh, it’s all a giant mistake. Dell’s XPS 15 is a Windows 8 laptop that’s not designed to run Apple’s OS X operating system, and it’s clear the marketing team got a little too creative during the production of this particular video. We’ve seen plenty of similar blunders before, but never a minute-long product demo of a Windows laptop that also "runs" OS X.

Update: the video was hosted on Dell’s YouTube channel for more than a month, but the company has now removed it.