For its latest iTunes Festival, Apple is getting some outside help. The 2014 edition of the festival kicks off tonight at SXSW in Austin, and Apple has partnered with music video service Vevo to stream it live. The festival can be streamed for free using the Vevo apps for iOS and Apple TV, and you can also watch it directly from Vevo's site (though you'll need to be using Safari to do so). As with previous editions of the event, you'll still be able to watch the show directly through the iTunes store as well. The five day-long event features 15 different artists, and this year marks the first time the previously London-only concert series is taking place in the US. Tonight's headlining act, Coldplay, takes the stage at 11 pm est, while subsequent nights will feature the likes of Kendrick Lamar and Soundgarden.
Pondering setlist for tonight's iTunes festival show… PH pic.twitter.com/9GO5H3tH0j— Coldplay (@coldplay) March 11, 2014