clock menu more-arrow no yes

Filed under:

White House turns to celebrity moms and hashtags in push

New, 71 comments

Following Barack Obama's stint on Between Two Ferns, the White House is stepping up its efforts to persuade young people to signup for insurance through A new campaign called #YourMomCares puts celebrities' moms on camera to talk about the importance of insurance. In a video uploaded to YouTube, the moms of Jonah Hill, Adam Levine, Alicia Keys, and Jennifer Lopez talk about their kids' early days before hammering home the message.

"Trust me, us moms put up with a lot," says Jonah Hill's mom. "But one thing we should never have to put up with is our kid not having healthcare ... Seriously do you want your mother to have a nervous breakdown? You need health insurance. It's imperative that you have health insurance." The not-so-subtle video ends with a direct message to camera from Michelle Obama: "We nag you because we love you." The White House had hoped to have 5.6 million people enrolled by the end of February, but the latest statistics showed only 4.2 million had signed up by March 1st. With the enrollment period coming to an end on March 31st, the administration is unsurprisingly working hard to persuade the uninterested masses to get on board.