There's an unspoken rule in the tech world that early adopters always pay more for the newest gear. "Just wait and the price will drop" is a sage piece of advice that we've all heard once in our lives. But any PlayStation 4 buyers going off of that logic in Canada will be sorely disappointed to hear that Sony is raising the price of the console by CAD$50 starting today to CAD$449.99.
The highly unusual case of a price hike is a "response to changes in the market environment," according to a statement Sony provided to the Financial Post. The company didn't clarify specifically what those changes are, but it's highly possible that a weakening Canadian Dollar has led to the price adjustment. On November 15th, launch day, the $399.99 price of the console in the US was roughly equivalent to CAD$417.55. Today, with exchange rate changes, that comes to CAD$444.19.
The Canadian Dollar has weakened since launch
The price hike may have also been an easier decision for Sony to make because of continued low supplies of the console, which remains difficult to find in stores. But Sony's also changing the prices of some accessories and games. The Dualshock 4 controller and PlayStation Camera are both increasing to CAD$64.99 from CAD$59.99. In addition, two of Sony's upcoming first-party games, MLB The Show ’14 and Infamous: Second Son, will retail for CAD$69.99 instead of the usual CAD$59.99.
News of the price change comes as a particularly interesting move as Sony's primary competitor, Microsoft, has worked to discount its Xbox One console since launch. The company has released bundles that offer either Titanfall or Forza Motorsport 5 for free with the console, and it has already cut the price of the system in the UK. A Microsoft representative tells the Financial Post that no price change is set for the system in Canada, though Xbox One games recently increased to CAD$64.99 in the country.