Dropbox will let you manage separate work and personal accounts on all of your devices next month, The Verge has learned. In advance of an April 9th press event, the company has notified users of its Dropbox for Business product that they will soon be able to access personal and work Dropbox files without logging in and out of their accounts. The company had announced it was working to support multiple accounts in November. Dropbox also plans to roll out new tools for administrators at the event, according to the email. The features will go live April 9th.
Dropbox, which is said to be moving steadily toward an initial public offering, has been placing an increasing emphasis on building features for business customers. Businesses, who have increasingly embraced cloud storage and collaboration tools, tend to be more profitable than the consumers Dropbox has courted up to now. Its rival Box, which also began life as an online storage company for consumers, switched its focus to building for businesses in 2007 after early customers clamored for tools that would let them use the service for work — and offered to pay a premium for those tools. Box has reportedly filed for an IPO.
The new features go live on April 9th
Meanwhile, the price of online storage is falling steadily toward zero. This week, Google slashed the price of storage on Google Drive, dropping the price for storing 1 terabyte of data from $49.99 a month to $9.99 a month. Dropbox consumer storage tops out at 500 gigabytes for $49.99 a month. Company founder Drew Houston has said in the past that users care more about having a service that works than how many gigabytes they are using, but that could change as Dropbox’s rivals continue offering more space for less money. Building specialized tools for businesses offers Dropbox a new revenue stream in the short term, and a hedge against the potential decline of its consumer business over the long term.
More than 200 million people use Dropbox’s online storage and file synchronization service, and so far it has signed up more than 4 million businesses, the company says. Last month, the company finalized a $350 million round of new funding aimed at ramping up its enterprise software division. Letting users switch between work and personal accounts is a small step toward a much bigger goal.