Apple CEO Tim Cook issued an official statement today saying that Haunted Empire: Apple After Steve Jobs, the new book by former Wall Street Journal Apple reporter Yukari Iwatani Kane, is "nonsense." In the statement, Cook takes Kane to task for failing to capture "Apple, Steve, or anyone else at the company."
This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.
Haunted Empire debuted in bookstores today, and has already revealed nuggets like Steve Jobs' disdain for the TV market shortly before his death. However, reviews have thusfar ranged from somewhat mixed to less than kind.