Strapped into Sony's new virtual reality headset, Project Morpheus

The Oculus Rift has been the talk of the virtual reality industry for more than a year, but Sony hasn't just been sitting idly by. This week at the Game Developers Conference, it pulled the veil back on Project Morpheus, its own virtual reality headset promising everything from incredibly immersive gaming to an entirely new way to watch movies.

Like the Rift, Project Morpheus is a long way from actually hitting store shelves, but Sony's raised the stakes: there's about to be a very real battle for virtual reality supremacy. And Sony's showing up lights a'glowing.