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LG's G3 smartphone will launch on May 27th

LG's G3 smartphone will launch on May 27th


Events across six cities will mark the introduction of the new Android phone

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A couple of months after most of its competitors unveiled their flagship phones for 2014, LG is ready to follow suit. The Korean company has issued invitations to events in six cities across the world on May 27th and 28th, with San Francisco, New York, and London holding simultaneous gatherings for the launch of a new product. Seoul, Singapore, and Istanbul will follow the next day.

It's not explicitly named, but there can be little doubt that this will be the new G3 Android smartphone. LG acknowledged it plans to release the G3 within the second quarter of 2014 in its earnings report filed yesterday. We already know the phone will be available in a gold color, and the invitation from LG appears to have been set in a dark brushed aluminum surface, potentially hinting at the company using a premium new material. Moving to a metal case would indeed be a significant change for LG's phones, which have typically been constructed out of plastic.

LG wants to keep things simple

Echoing Samsung's tagline about the S5 taking the Galaxy line of Android phones back to basics, LG's teaser message reads, "To be simple is to be Great." Exactly what that means about the specs — and, more importantly, the user experience — of the new device should become clear about a month from now.