Automattic, the company behind publishing platform Wordpress.com, has acquired the curation service Longreads for an undisclosed price, the companies announced today. Longreads serves up one magazine-length recommended story per day through its website, Twitter feed, email newsletter subscription, or iPad app. Started in 2009 by Mark Armstrong, the bootstrapped company has four employees and survives off of its meager subscription fees and occasional sponsorship deals.
The Longreads staff will join Wordpress's editorial team, which scours Wordpress-published sites for material to highlight. Armstrong promises it will continue as usual, however, with no change in story selection. "We will continue running this service the same way we always have," he says in a blog post.