Beats Electronics, founded by rapper and producer Dr. Dre and record label executive Jimmy Iovine, dominates the high-end headphone market and operates a less successful streaming music service. And as of May 28th, 2014, it became Apple's biggest acquisition to date. There's already been plenty of speculation about what this means for Beats, Apple, and the original wearables category: headphones, but what exactly Apple has planned for its expensive new audio subsidiary is still a mystery. Follow here for the latest on the Beats by Apple era.
How Beats conquered the world
No-one knew they needed $300 headphones until Dr. Dre and Jimmy Iovine came along
Apple didn't want Beats, it needed Beats
As music downloads dwindle, streaming is the new king
Beats co-founder Jimmy Iovine thinks Apple's earbuds are bad
Jony Ive would be heartbroken
Beats Music lowers its pricing as Apple buys it out
Free trial period extended to 14 days
Dr. Dre and Jimmy Iovine's titles at Apple will simply be 'Jimmy and Dre'
Apple confirms it's buying Beats for $3 billion
Jimmy Iovine: "I’ve always known in my heart that Beats belonged with Apple."
Apple's Beats buyout may be delayed by complicated negotiation process, culture clash
Dr. Dre could soon become an Apple executive
Apple may put Jimmy Iovine in charge of its music empire.
What if Apple bought Beats not for headphones, but wearables?
Nobody blends fashion and tech like Dre and Iovine
The epic visual history of Beats by Dre
How do you build a $3.2 billion company?
What Apple is really buying with Beats
This is what you get when you make Dr. Dre a billionaire
Beats sale to Apple seemingly confirmed by 'first billionaire in hip hop' Dr. Dre