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Microsoft’s Infinity Room makes big data beautiful

Microsoft’s Infinity Room makes big data beautiful


Powerful ideas made simple

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San Francisco played host to a special mirrored room last month for an impressive illustration of big data. Software giant Microsoft was in town for its SQL Server 2014 launch party, and the carefully choreographed room was the centerpiece of the company’s push towards data analysis. The Infinity Room mixes LED animations, pixel spheres, and a narrative around how a quarter coin contributes to the US economy.

Members of the public were invited to experience the unique room during the three day event, and Microsoft has now created an online 360-degree virtual tour version. It’s an elegant approach to a topic that’s not always easy to grasp, and it demonstrates how data analysis of a simple coin is essential for economies around the world.