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Advertising on the moon: Pocari Sweat energy drink
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The titanium can containing the powdered Pocari Sweat was constructed by Singaporean company Astroscale. Otsuka says it can only be unlocked by "dream rings." Most of these rings will be given to children whose dreams are to be shot to the moon, while ten will be kept at the company's headquarters, should those children choose earthbound career paths.
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Otsuka says it wants to show the moon "a symbol of our precious water." Either seen as a strange show of Earth's dominance over our only natural satellite, or the end-point of capitalism, this image is disturbing.
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SpaceX's Falcon 9 rockets are relatively seasoned space travellers, having completed a set of successful missions. They were designed to be reusable, but the rocket used in the most recent launch was lost at sea in stormy weather. Falcon 9 image published courtesy of SpaceX.
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Astrobotic Technology's Griffin lander can deliver a payload of up to 260 kilograms (573 pounds). The company says it can land within 100 meters of its target destination, which, for this mission, will be a region on the moon known as Lacus Mortis, or the "lake of death."
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Pocari Sweat may be the first drink to touch down on the lunar surface, but it's certainly not the first brand to use the aspirational power of space travel in its advertising. Brands such as Tang enjoyed increases in their sales as they were selected by NASA to accompany astronauts on extraplanetary missions.
