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Stressful tea bag designs relax in hot water

Stressful tea bag designs relax in hot water


A marketing campaign illustrates how tea transforms people

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The relaxing properties of camomile tea are beautifully captured in these ingenious tea bags created by the Malaysian advertising branch of M&C Saatchi. Each sachet features an image composed of edible ink made from tea that transforms when placed in hot water. The initial designs are representative of stress: thunderclouds, flames, and angry speech bubbles. The symbols that appear after the ink has dissolved are calmer in nature. Hawks become doves, volcanoes turn into tranquil mountains, raging fires quiet into candle flames, and so on. While delightful, these tea bags were produced for a creative campaign organized by a Malaysian tea company called BOH and are not widely available for purchase.