Skip to main content

Activision is spending $500 million to make 'Destiny' the next 'Halo'

Activision is spending $500 million to make 'Destiny' the next 'Halo'

Share this story

Activision Blizzard will spend $500 million to launch the upcoming Destiny, the next sci-fi epic from the studio behind Halo. According to Activision Blizzard CEO Bobby Kotick, who revealed the sum at the Milken conference in Los Angeles last week, the number includes both development and marketing costs. In 2010 the publisher signed a 10 year deal with Destiny creator Bungie in hopes of launching the next big gaming property.

"The stakes for us are getting bigger."

"If you're making a $500 million bet you can't take that chance with someone else's IP," Kotick said. "The stakes for us are getting bigger." Video game budgets are typically murky, so finding a direct comparison is difficult, but Destiny's budget appears to be among the highest ever for a video game. In 2009 Activision reportedly spent $200 million launching Call of Duty: Modern Warfare 2. Last year's blockbuster Grand Theft Auto V, meanwhile, cost a reported £170 million (more than $280 million). It went on to earn $1 billion in just three days.

While Destiny's budget appears staggeringly large by comparison, Activision sees it as an investment in what could be a long running multiplayer franchise. A company spokesperson told Reuters that the $500 million is an investment in "robust backend infrastructure... that should reduce future product development costs." Destiny is slated to launch on September 9th, for the PS3, PS4, Xbox 360, and Xbox One.

Today’s Storystream

Feed refreshed Sep 25 Not just you

E
Twitter
Emma RothSep 25
Rihanna’s headlining the Super Bowl Halftime Show.

Apple Music’s set to sponsor the Halftime Show next February, and it’s starting out strong with a performance from Rihanna. I honestly can’t remember which company sponsored the Halftime Show before Pepsi, so it’ll be nice to see how Apple handles the show for Super Bowl LVII.


E
Twitter
Emma RothSep 25
Starlink is growing.

The Elon Musk-owned satellite internet service, which covers all seven continents including Antarctica, has now made over 1 million user terminals. Musk has big plans for the service, which he hopes to expand to cruise ships, planes, and even school buses.

Musk recently said he’ll sidestep sanctions to activate the service in Iran, where the government put restrictions on communications due to mass protests. He followed through on his promise to bring Starlink to Ukraine at the start of Russia’s invasion, so we’ll have to wait and see if he manages to bring the service to Iran as well.


E
External Link
Emma RothSep 25
We might not get another Apple event this year.

While Apple was initially expected to hold an event to launch its rumored M2-equipped Macs and iPads in October, Bloomberg’s Mark Gurman predicts Apple will announce its new devices in a series of press releases, website updates, and media briefings instead.

I know that it probably takes a lot of work to put these polished events together, but if Apple does pass on it this year, I will kind of miss vibing to the livestream’s music and seeing all the new products get presented.


E
External Link
Emma RothSep 24
California Governor Gavin Newsom vetoes the state’s “BitLicense” law.

The bill, called the Digital Financial Assets Law, would establish a regulatory framework for companies that transact with cryptocurrency in the state, similar to New York’s BitLicense system. In a statement, Newsom says it’s “premature to lock a licensing structure” and that implementing such a program is a “costly undertaking:”

A more flexible approach is needed to ensure regulatory oversight can keep up with rapidly evolving technology and use cases, and is tailored with the proper tools to address trends and mitigate consumer harm.


Welcome to the new Verge

Revolutionizing the media with blog posts

Nilay PatelSep 13
A
Youtube
Andrew WebsterSep 24
Look at this Thing.

At its Tudum event today, Netflix showed off a new clip from the Tim Burton series Wednesday, which focused on a very important character: the sentient hand known as Thing. The full series starts streaming on November 23rd.


A
The Verge
Andrew WebsterSep 24
Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.


T
Twitter
Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.