Skip to main content
The VergeThe Verge logo.The Verge homepage
The VergeThe Verge logo.

The history of Beats in pictures

The history of Beats in pictures

By Vlad Savov

|

Share this story

The history of Beats in pictures

1/13

July 2008 - born of infamy
The Beats by Dr. Dre headphones got everything started. Manufactured by Monster Cable, a company that already had a reputation for “premium” products that didn’t match their own hype, this set of cans didn’t inspire the warmest of critical receptions. It was priced at a shade under $350 and relied on a bombastic launch campaign and Dr. Dre’s notoriety to sell. What matters is that it did, helped in no small part by Apple itself, which sold the Beats headphones in its online and retail stores.

More from Apple