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Why Apple paid $3 billion for Beats

Why Apple paid $3 billion for Beats

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"The human ear is so unique. No two are alike. Making one headphone to fit everyone's ears would be like making one pair of shoes to fit everyone's feet. It's impossible." — Jony Ive, SVP Design, Apple

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Written by Ross Miller and Nathan Cykiert. Video production by John Lagomarsino