What an incredible day in Tokyo. Wonderful to meet so many of our dedicated customers in our beautiful new store. pic.twitter.com/P42M4rtEK9— Angela Ahrendts (@AngelaAhrendts) June 13, 2014
The Omotesando location features a stunning design first seen in the new Stanford, California store that Tim Cook highlighted during the iPhone 5S announcement keynote: three glass walls with a flat metal roof that protrudes onto the street. Unlike the small Stanford store, however, Omotesando has a basement level accessed by a trademark glass spiral staircase.Apple's other two Tokyo stores are in hip Shibuya and swish Ginza. Omotesando is somewhere between those two areas in status — a firmly upscale, expensive district with a younger demographic. It's also known for its incredible modern architecture, with labels like Tod's, Dior, and Prada constantly attempting to one-up each other with innovative building designs. The new store opening sees Apple further its image as a luxury brand to be spoken of in the same conversation as the world's most renowned fashion houses.
- Omotesando's main street is lined with trees. Apple used leafy iconography in its boardings that covered the new store while it was under construction.
- Across the street is this new Hugo Boss store, which opened earlier in the year. It has an unusual, twisting design reminiscent of a concrete hourglass.
- The store opened on a strange day of weather in Tokyo, bouncing between scorching sun and torrential downpours. Pedestrians were split between carrying transparent umbrellas to stay dry or parasols to avoid a suntan.
- Keeping the three glass walls spotless is no mean task.
- The new store has an airy, spacious design, and was surprisingly uncrowded on its first day.
- The store's centerpiece is this large Apple logo suspended from the ceiling.
- The spiral staircase is directly below the Apple logo.
- The translucent spiral staircase made its first appearance in another Japanese Apple Store; the Shinsaibashi, Osaka location opened just under ten years ago.
- The basement level features the familiar array of tables. It's devoted to third-party accessories rather than Apple's own flagship products, and was already busy.
- A member of store staff assists customers while others film the session.
- Store visitors inspect Beats headphones following Apple's $3 billion acquisition of the company.