clock menu more-arrow no yes

Filed under:

Inside Apple's chic new Tokyo store

Former Burberry CEO on hand to reinforce Apple's luxury image

The Omotesando location features a stunning design first seen in the new Stanford, California store that Tim Cook highlighted during the iPhone 5S announcement keynote: three glass walls with a flat metal roof that protrudes onto the street. Unlike the small Stanford store, however, Omotesando has a basement level accessed by a trademark glass spiral staircase.Apple's other two Tokyo stores are in hip Shibuya and swish Ginza. Omotesando is somewhere between those two areas in status — a firmly upscale, expensive district with a younger demographic. It's also known for its incredible modern architecture, with labels like Tod's, Dior, and Prada constantly attempting to one-up each other with innovative building designs. The new store opening sees Apple further its image as a luxury brand to be spoken of in the same conversation as the world's most renowned fashion houses.

Gaming

Dark Souls 3 exploit could let hackers take control of your entire computer

Apple

WhatsApp may soon let you transfer your chats from Android to iOS

Tech

US athletes told to use burner phones at Beijing Winter Olympics

View all stories in Tech