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How Tim Cook is reshaping Apple over time

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Apple CEO Tim Cook is less flamboyant than his predecessor, but is gradually reshaping the company to become a better corporate citizen than it was under Steve Jobs, according to a new profile. The New York Times takes a long look at Cook's tenure and finds a steady hand who has compelled Apple to embrace renewable energy, philanthropy, and domestic manufacturing, among other initiatives. He has also attempted to make up for Jobs' departure by building a "creative brain trust" that includes Jimmy Iovine and Dr. Dre, who are joining the company as part of Apple's acquisition of Beats Music.

A full assessment of Cook's ability to develop new hit products won't be possible until the release of Apple's forthcoming smart watch, which the Times says we should expect toward the end of the year. To that end, the Times says Cook meets with Apple design chief Jony Ive three times a week, with Ive saying Cook brings a "quiet consideration" to design that "testifies to the fact he knows it's important." For more on Cook's track record as CEO, check out the full profile at the Times.