Amazon's had press events where it's unveiled numerous things, but today the focus was on just one product: its new Fire Phone. Amazon chief executive Jeff Bezos spent the majority of the company's nearly hour-and-a-half-long event going over the new device, which ships next month exclusively on AT&T in the US for $199.99. You can watch the whole press conference to get an idea of how some of the new features work, including dynamic perspective and Firefly search.