Long-haul passengers on British Airways will soon be able to pick between Hollywood blockbusters and footage from a seven-hour Norwegian train ride. Bloomberg reports that the airline plans to show the long, scenic passage from Bergen to Oslo, Norway on select flights. In the future, the company may also incorporate knitting, bird feeding, and walks in the park into its repertoire. "There’s a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment," says on-board entertainment manager Richard D’Cruze.
Slow TV is a television genre popularized in Norway, which pivots around minute-to-minute documentation of everyday activities. Originally televised in 2009, the journey along the Bergen Line drew well over a million viewers. Other notable examples of Slow TV include salmon fishing and a cruise voyage that was aired for about five days straight.