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DVF | Made for Glass collection photos
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A look at the DVF Made for Glass collection at one of the display tables.
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Fashion matron Diane von Furstenberg sporting one of many different styles she wore throughout the day.
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The partnership between DVF and Google also includes Marchon Eyewear, a manufacturer and distributor of optical and sunglass frames.
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Isabelle Olsson, the Lead Designer for Glass, was taken aback when she began working with Glass. "I just remember how I reacted myself when I first found out what I was going to work on. I was like, 'What?' I was completely shocked. I saw the prototypes, they looked crazy."
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"I think it works well on vacation in the South of France as well as on the ski slopes," Olsson said of the all-shade, no-frame design.
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The new Glass styles were encased in chic packaging that felt like an appropriate fit for the $1,620 and $1,725 price tags.
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The Glass displays were nestled in between original Andy Warhol paintings and the DVF 2013/14 fashion collection.
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Olsson also spoke about how smoothly the relationship with Diane von Furstenberg has gone. "I could have never dreamt that Diane would be so passionate about this. I think there's this mutual love affair a little bit, and a lot of people are a bit surprised. There's a lot of love coming from this industry," she said.
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For Olsson, the marriage of tech and fashion was a no-brainer. "It's all about change, it's all about the 'next thing' and not being afraid of expressing yourself, not being ashamed of wearing something new."
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Google had specialists on hand to walk wearers through the basics of Glass.
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"We definitely see a future where most glasses work with Glass," Olsson said, echoing the company's statements on its hope for eventual ubiquity.
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Reporters and attendees were handed all different styles to wear around the event, and a few wound up so comfortable wearing them that they nearly walked out the door still wearing Glass.
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Adding to the excitement in the room was a television crew filming for E! Network's The DVF Project.
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Despite the event's focus, the iPhone was still the most popular camera in the room.
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"We're excited about offering our female customers a more expressive, fun look. But I actually have seen a lot of guys wear the shades and they look really good in them, too," Olsson said.
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