A look at the DVF Made for Glass collection at one of the display tables.
Fashion matron Diane von Furstenberg sporting one of many different styles she wore throughout the day.
The partnership between DVF and Google also includes Marchon Eyewear, a manufacturer and distributor of optical and sunglass frames.
Isabelle Olsson, the Lead Designer for Glass, was taken aback when she began working with Glass. "I just remember how I reacted myself when I first found out what I was going to work on. I was like, 'What?' I was completely shocked. I saw the prototypes, they looked crazy."
"I think it works well on vacation in the South of France as well as on the ski slopes," Olsson said of the all-shade, no-frame design.
The new Glass styles were encased in chic packaging that felt like an appropriate fit for the $1,620 and $1,725 price tags.
The Glass displays were nestled in between original Andy Warhol paintings and the DVF 2013/14 fashion collection.
Olsson also spoke about how smoothly the relationship with Diane von Furstenberg has gone. "I could have never dreamt that Diane would be so passionate about this. I think there's this mutual love affair a little bit, and a lot of people are a bit surprised. There's a lot of love coming from this industry," she said.
For Olsson, the marriage of tech and fashion was a no-brainer. "It's all about change, it's all about the 'next thing' and not being afraid of expressing yourself, not being ashamed of wearing something new."
Google had specialists on hand to walk wearers through the basics of Glass.
"We definitely see a future where most glasses work with Glass," Olsson said, echoing the company's statements on its hope for eventual ubiquity.
Reporters and attendees were handed all different styles to wear around the event, and a few wound up so comfortable wearing them that they nearly walked out the door still wearing Glass.
Adding to the excitement in the room was a television crew filming for E! Network's The DVF Project.
Despite the event's focus, the iPhone was still the most popular camera in the room.
"We're excited about offering our female customers a more expressive, fun look. But I actually have seen a lot of guys wear the shades and they look really good in them, too," Olsson said.