The last decade or so has been good for the raunchy sex comedy, dominated both in scope and style largely by Judd Apatow and his many collaborators. It’s that by-now-familiar combination of heart and sheer filth that made his style such a winner in the mid-aughts. Indeed, it worked in The 40-Year-Old Virgin, and kept right on working in Forgetting Sarah Marshall and even Girls, as he, along with talents like Nicholas Stoller and Lena Dunham, mined that formula so as to have seemingly perfected it.

Sex Tape, another Apatowian comedy, treads the same familiar territory as some of its predecessors, but attempts to pull the action kicking and screaming up into the cloud. Directed by Jake Kasdan (whose credits go all the way back to Freaks and Geeks), the film asks us, “What if, after making a sex tape to kickstart your cooled-off marriage, the tape wound up online? How would you get it back?” As cliché-ridden as that conceit sounds at the outset, the film is a bit smarter than to just go through the motions before arriving at its conclusion. It’s even fun at times. But given everything we’ve learned about online sex, the dissolution of privacy, and techno-voyeurism in the last several years, it’s a shame it only takes half steps toward being anything more than what came before, with a few sprinkles of tech-savvy thrown in.