The campaign that they're promoting has been running since late May in support of UNICEF — specifically, its Innovation Labs, which funds projects for children. The campaign is being run through Omaze, which means that pledges all come with Kickstarter-style rewards, ranging from a thank-you note to a screening, depending on how much you give. But the exciting part about donating through an Omaze campaign is that everyone is entered in for a chance to win a grand prize, and in this case it happens to be a role in Episode VII. That's quite the appealing offer, and it's certainly a good way for Disney's newly launched Star Wars: Force for Change initiative to kick thing off.