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Apple celebrates diversity and equality in San Francisco Pride Parade video

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"We believe that inclusion inspires innovation."

Apple has released a video showing its employees, including CEO Tim Cook, participating in the San Francisco Pride Parade on June 29th. The company says thousands of employees from around the world marched in the parade "to celebrate Apple's unwavering commitment to equality and diversity." According to Reuters, Apple handed out free iTunes gift cards throughout the Pride Parade and set up an LGBT station on iTunes Radio.

Apple is outspoken about its support for equal rights, with Cook penning a Wall Street Journal editorial last year urging Congress to pass the Employment Nondiscrimination Act. The company also publicly opposed an Arizona bill that would have permitted businesses to refuse service on religious grounds, which governor Jan Brewer ultimately vetoed.

"We believe that inclusion inspires innovation," Apple said in a statement published alongside the new video.