Beats Electronics is now part of Apple's family. Both companies today published statements on their respective websites essentially confirming that the $3 billion acquisition announced in May is already complete. "Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do," Apple said. "Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music." CEO Tim Cook took to Twitter with his own messaging welcoming Dre, Iovine, Luke Wood, Ian Rogers, and other Beats employees to Apple.
Welcome to the family---Jimmy, Dre, Luke, Ian and the entire beats team! http://t.co/qECVlXlYQZ— Tim Cook (@tim_cook) August 1, 2014
On its own site, Beats touched upon Apple's long legacy of producing "instruments" that have helped musicians "give structure and form to their imagination," including the Mac, iPod, iPhone, and iPad. "Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life."