Skip to main content

Apple's Beats Music made a documentary on Spike Lee's 'Do The Right Thing'

Apple's Beats Music made a documentary on Spike Lee's 'Do The Right Thing'

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Apple's Beats Music has put together a short documentary for the 25th anniversary of Do The Right Thing, Spike Lee's acclaimed film on race relations in New York City. The nearly 23-minute film brings Lee and a number of other members of cast and crew from the film back to the iconic Bed-Stuy block where it was shot, leaving them to reminisce on its production and impact. They're all pretty excited to be back and talking about it, making it a fun watch.

"Lemme hear you say, ‘Fight the power.’"

While it's certainly a bit strange to see a documentary on a movie come out of Beats Music, its creation makes enough sense: one of Beats' strongest assets is its cultural cachet, and associating itself with a smart and edgy film like Do The Right Thing (and, of course, its director) only helps to build that out even further. The film also culminates into a performance that Beats sponsored, featuring Dave Chappelle, Mos Def, and Public Enemy, among others, and that certainly doesn't hurt either.

This is the second big video we've seen out of Beats recently, with the headphone unit releasing a long and well-received ad about World Cup athletes back in June. For Apple, it only makes sense to let Beats keep moving forward with videos like these: Beats has amassed a level of cool that's hard to attain, and that's exactly what Apple is going to want to leverage for its own products in the future.