The rules of the Ice Bucket Challenge are simple: either donate $100 to an ALS charity, or dump a bucket of ice water on your head (or both, if you're sporting). After, you can challenge a few people to join in, too. ALS advocate Pete Frates posted a video that went viral, and in a blink, celebrities, athletes, and tech CEOs all started taking part, raising millions of dollars in the process.
Dec 14, 2014
Samuel L. Jackson calls on the stars of the Ice Bucket Challenge to sing against 'racist police'
'Come on, sing it out!'
Aug 30, 2014
ALS Association abandons its effort to trademark the 'ice bucket challenge'
Group says it's no longer trying to own the phrase, despite fraud concerns
Aug 27, 2014
David Lynch's Ice Bucket Challenge video is very Lynchian
Coffee, a trumpet, and an unexpected challenge
Aug 26, 2014
Rubble Bucket Challenge aims to raise awareness about Gaza
Social media campaign puts a sobering twist on the Ice Bucket Challenge as Gaza death toll passes 2,100
Aug 19, 2014
Dr. Dre accepts Tim Cook's ice bucket challenge and nominates Eminem and Snoop next
"I gotta admit, it was a little bit shocking."
Aug 15, 2014
Amazon CEO Jeff Bezos takes the Ice Bucket Challenge and dares 'Star Trek' stars to go next
Bezos does standup on Edward Snowden, the Pope, and Kim Jong-un
Aug 14, 2014
Here's why famous people are dumping ice water on their heads
You've probably seen a good number of photos this week of the rich and famous dumping buckets of ice water over their heads. Here's why.
Aug 14, 2014
Bucket of ice water slowly creeping toward Tim Cook's head
Apple exec Phil Schiller dumped water on his head for charity, then challenged the CEO
Aug 14, 2014
Twitter CEO Dick Costolo dumps ice-cold water on his head like it was a light spring rain
Costolo and other tech luminaries are taking the "ice bucket challenge"
Aug 14, 2014
Mark Zuckerberg pours ice-cold water on himself, challenges Bill Gates to do the same
Facebook CEO follows Satya Nadella in charity campaign
Aug 13, 2014
Microsoft's CEO takes the ice bucket challenge, wins gloriously
Satya Nadella is raising money to fight ALS — and challenges Jeff Bezos and Larry Page to join him
