One of the more heartwarming television spots from last year, "Misunderstood" was a 90-second ad in which a kid — seemingly too preoccupied with his iPhone 5S to engage with his family gathered for the holiday — is later revealed to have been working on a movie about the event. It likely brought tears to a few eyes when it ran, and those tears are paying off: as Adweek reports, it just took home a Creative Arts Emmy over the weekend for Outstanding Commercial. Under the direction of ad agency TBWA, "Misunderstood" won out over competition from GE, Nike, and Budweiser, which had two nominations.