Twitter has been throwing caution to the wind lately, what with the addition of random tweets to users' timelines, "Buy Now" buttons, and a font tweak that set the typographical world ablaze. Now we're seeing an interesting new use of Twitter cards in advertising: Acura has built a rudimentary configurator for its new TLX model right into a tweet, which lets you choose an engine, a drivetrain, and a color before offering the option of sending an image of the kitted-out vehicle to your followers.
Ironically, Acura isn't really known for innovating on design — but it can apparently innovate on social media. The configurator even works on Twitter's mobile apps (though not in embeds, it seems).
Here's something you haven't seen before. Configure your dream 2015 Acura TLX below without ever leaving Twitter. http://t.co/mvfblJ0ZiA— Acura (@Acura) August 20, 2014