When the ALS Ice Bucket Challenge first started, the rules were simple: donate money toward fighting ALS or dump a bucket of ice on your head. It was meant as an incentive to be charitable — not, as it later evolved, to be both charitable and cold.
Cheers to you, Sir Patrick Stewart, although I worry that raise of his glass was a non-verbal challenge to everyone watching to do it. Stay classy.
The Verge's Nilay Patel accepted his ALS Ice Bucket Challenge in Times Square