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Facebook now weighs your opinions on which ads are good and bad

Facebook now weighs your opinions on which ads are good and bad

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Facebook today announced some changes to its ad platform that give users a say into which ads do or don't get shown to other users. The social network has for years offered little buttons to let you "hide" specific ads, but now, Facebook will give users the opportunity to say why they've hidden something. These choices range from "This ad's not relevant to me" to "This ad is spam" and even glitches like "I keep seeing this ad." If Facebook keeps hearing that one ad is offensive or irrelevant, it will show it to fewer users.

facebook ad changes

Facebook's changes to ads in some ways parallel its methodology for showing updates from Pages you've liked. If you often like updates from one page, Facebook will show you more updates from that page. Concordantly, Facebook will now attempt to show you better-catered ads based on which ads you've hidden. If you care to help, there's even a "This ad is useful" button to click on. Don't get too overzealous though — Facebook says that it weights feedback more heavily from users who only hide ads every so often instead of hiding every single ad. In Facebook's tests, some users hid 30 percent fewer ads after helping the system learn what was relevant to them. "When we listen carefully, this feedback helps us show better ads — even to those who aren't very vocal," the company said in a blog post.

Today's update is only the latest way Facebook has attempted to make your news feed better. The company has recently admitted to showing more hard news, hiding more "clickbait," and emphasizing "life event" posts from friends, like graduations and other milestones

Today’s Storystream

Feed refreshed 55 minutes ago The tablet didn’t call that play by itself

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Russell Brandom55 minutes ago
Edward Snowden has been granted Russian citizenship.

The NSA whistleblower has been living in Russia for the 19 years — first as a refugee, then on a series of temporary residency permits. He applied for Russian citizenship in November 2020, but has said he won’t renounce his status as a U.S. citizen.


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Emma RothAn hour ago
Netflix’s gaming bet gets even bigger.

Even though fewer than one percent of Netflix subscribers have tried its mobile games, Netflix just opened up another studio in Finland after acquiring the Helsinki-based Next Games earlier this year.

The former vice president of Zynga Games, Marko Lastikka, will serve as the studio director. His track record includes working on SimCity BuildIt for EA and FarmVille 3.


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Andrew J. HawkinsTwo hours ago
Vietnam’s EV aspirant is giving big Potemkin village vibes

Idle equipment, absent workers, deserted villages, an empty swimming pool. VinFast is Vietnam’s answer to Tesla, with the goal of making 1 million EVs in the next 5-6 years to sell to customers US, Canada and Europe. With these lofty goals, the company invited a bunch of social media influencers, as well as some auto journalists, on a “a four-day, multicity extravaganza” that seemed more weird than convincing, according to Bloomberg.


Welcome to the new Verge

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Nilay PatelSep 13
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James VincentTwo hours ago
Today, 39 years ago, the world didn’t end.

And it’s thanks to one man: Stanislav Petrov, a USSR military officer who, on September 26th, 1983, took the decision not to launch a retaliatory nuclear attack against the US. Petrov correctly guessed that satellite readings showing inbound nukes were faulty, and so likely saved the world from nuclear war. As journalist Tom Chivers put it on Twitter, “Happy Stanislav Petrov Day to those who celebrate!” Read more about Petrov’s life here.


Soviet Colonel who prevented 1983 nuclear response
Photo by Scott Peterson/Getty Images
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The Verge
James VincentTwo hours ago
Deepfakes were made for Disney.

You might have seen the news this weekend that the voice of James Earl Jones is being cloned using AI so his performance as Darth Vader in Star Wars can live on forever.

Reading the story, it struck me how perfect deepfakes are for Disney — a company that profits from original characters, fans' nostalgia, and an uncanny ability to twist copyright law to its liking. And now, with deepfakes, Disney’s most iconic performances will live on forever, ensuring the magic never dies.


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Elizabeth LopattoTwo hours ago
Hurricane Fiona ratcheted up tensions about crypto bros in Puerto Rico.

“An official emergency has been declared, which means in the tax program, your physical presence time is suspended,” a crypto investor posted on TikTok. “So I am headed out of the island.” Perhaps predictably, locals are furious.


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The Verge
Richard Lawler2:09 PM UTC
Teen hacking suspect linked to GTA 6 leak and Uber security breach charged in London.

City of London police tweeted Saturday that the teenager arrested on suspicion of hacking has been charged with “two counts of breach of bail conditions and two counts of computer misuse.”

They haven’t confirmed any connection with the GTA 6 leak or Uber hack, but the details line up with those incidents, as well as a suspect arrested this spring for the Lapsus$ breaches.


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Richard Lawler1:00 PM UTC
Green light.

Good morning to everyone, except for the intern or whoever prevented us from seeing how Microsoft’s Surface held up to yet another violent NFL incident.

Today’s big event is the crash of a NASA spaceship this evening — on purpose. Mary Beth Griggs can explain.


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David Pierce12:54 PM UTC
Thousands and thousands of reasons people love Android.

“Android fans, what are the primary reasons why you will never ever switch to an iPhone?” That question led to almost 30,000 comments so far, and was for a while the most popular thing on Reddit. It’s a totally fascinating peek into the platform wars, and I’ve spent way too much time reading through it. I also laughed hard at “I can turn my text bubbles to any color I like.”


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Thomas Ricker10:44 AM UTC
The Simpsons pays tribute to Chrome’s dino game.

Season 34 of The Simpsons kicked off on Sunday night with an opening credits “couch gag” based on the offline dino game from Google’s Chrome browser. Cactus, cactus, couch, d’oh! Perfect.


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Thomas Ricker7:29 AM UTC
Table breaks before Apple Watch Ultra’s sapphire glass.

”It’s the most rugged and capable Apple Watch yet,” said Apple at the launch of the Apple Watch Ultra (read The Verge review here). YouTuber TechRax put that claim to the test with a series of drop, scratch, and hammer tests. Takeaways: the titanium case will scratch with enough abuse, and that flat sapphire front crystal is tough — tougher than the table which cracks before the Ultra fails — but not indestructible.


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Emma RothSep 25
Rihanna’s headlining the Super Bowl Halftime Show.

Apple Music’s set to sponsor the Halftime Show next February, and it’s starting out strong with a performance from Rihanna. I honestly can’t remember which company sponsored the Halftime Show before Pepsi, so it’ll be nice to see how Apple handles the show for Super Bowl LVII.


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Emma RothSep 25
Starlink is growing.

The Elon Musk-owned satellite internet service, which covers all seven continents including Antarctica, has now made over 1 million user terminals. Musk has big plans for the service, which he hopes to expand to cruise ships, planes, and even school buses.

Musk recently said he’ll sidestep sanctions to activate the service in Iran, where the government put restrictions on communications due to mass protests. He followed through on his promise to bring Starlink to Ukraine at the start of Russia’s invasion, so we’ll have to wait and see if he manages to bring the service to Iran as well.